Video Marketing is one of the hottest but most underused forms of marketing for generating high quality leads for virtually any business. Videos lead to more traffic, leads, and sales. Quick and easy promotional videos allow you to get quite a bit of traffic from Google, other search engines and the many social media sites, Fast! And with video you don’t even need a website.
The lead generation videos or traffic generation videos you create can be similar to standard local TV commercials but much more effective because they are distributed on the internet and you can do things like demonstrate your product or service and list your website address and your phone number. So even if you don’t have a website you can drive traffic to your store or to your phone number. But sending them to a special landing page on your website is the best way to generate leads.
Unlike a TV commercial, people searching the internet are actually interested in what you have to say, as long as your video commercial is interesting and entertaining too. You’ll have targeted eyes reading every word or listening to everything you have to say.
Video marketing is a fairly new concept, however, a lot of experts and internet marketing specialists still doubt its effectiveness. People often worry that the time spent creating an online video might be better spent using some of the other typical methods of internet marketing or search engine optimization. In my opinion, if you are not using video in your marketing arsenal then you better, before your competition does.
But Why is Video Marketing So Effective at Generating Leads?
Because it’s so Simple, Easy, and Convenient.
1. SIMPLE: because an internet video can be created in a few minutes to a few hours with the right software. Once distributed to the many video sharing sites that video can rank high on the search engines in a matter of hours.
2. EASY: because your prospects don’t have to do anything accept sit back and watch your message with just a click of a mouse.
3. CONVENIENT: because watching and listening is always easier than reading, and it usually takes less of time.
Video marketing gives you the power to show your message to your prospects without the need for them to thoroughly read any content. And as time tells, people and the internet have evolved from reading to listening to watching, just like we did with newspapers to radio to TV.
But, the most important benefit of video marketing is the visibility you’ll get. Not only is it easy to advertise on free video sharing websites like YouTube, but it can also be virally sent around the web without fearing that it loses its ability to get traffic to your site. The social sharing or viral aspect is also its strongest point.
You can also have videos in your website, upload them to many video sharing sites, or have them bookmarked in social bookmarking sites, which will not only provide you with many back links to your site but also get you a ton of FREE traffic. This is where video marketing has many advantages over article marketing, with the power of the social media networks.
We all know articles can just be copied and forwarded along to anyone in emails. But, people don’t actually like to share content as much as they like to share videos, which can be much more entertaining. It’s similar to the newspaper. Many are going out of business meanwhile many online news sites are flourishing.
Preston Rahn is an internet marketing expert who enjoys helping business owners succeed online by being a resource for simple and affordable marketing methods to help drive more traffic, generate more leads, and make more sales using video marketing, SEO, social media marketing, mobile marketing and more.
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